Your personal marketing tool- your resume!

Transform Your Military Resume for the Civilian WorkforceResearch shows that resumes are not read but scanned, usually for about 25 seconds before a decision is made to keep or discard it.  Usually one in every 200 or so resumes receives an interview call.  It is safe to say, interview calls are made on the kind of impression a resume makes in that initial scanning process.  Your resume needs to have that attention grabbing quality so you can get noticed.

A resume is your personal brand advertisement.  Why is this product (you) a good investment in the future of the company?  Everything in your resume should be catered to answer this basic question.

 A great resume has two sections.  Section 1 has assertions about your qualities, abilities and achievements.  Section 2 has evidence to back up those assertions (jobs, education etc.).  Assertions are where your persuasive power is played up.  You want to create enough interest so that the hiring manager reaches for the phone- to call you!

Format wisely:

Going by the 25 seconds you have to make an impression, make sure to use logical formatting, wide margins, clean type and clear headings.  Use bold lettering and italics sparingly and effectively to create emphasis as needed.  Use bullets to elaborate on important points.

Identify accomplishments:

 Be careful to document only your accomplishments not what your job was about.  Use one/two top line job description and then delve into the accomplishments.  Be sure to quantify accomplishments; general claims are not convincing.  Design your portrayal of your accomplishments to highlight your skills and strengths.  Be specific.

 Focus on employer needs:

 The focus of your resume should be to show your potential employer why they should hire you.  How will the organization benefit from getting you on board?  Think about what sets apart a truly exceptional candidate; what does the employer want?  Based on this angle, focus your writing efforts.  Find connection between what you have done and what the employer is looking for.

Include a career summary NOT simply an objective:

 An objective merely states what you are looking for-not what the employer needs.  A career summary is a subtle yet very powerful persuasive tool.  It is a concise summary of your achievements, skills, and strengths.  This is the most compelling section and needs special attention in composing.  Your career summary should include a starting sentence describing your profession.  Then you can add a sentence on your specialized skill, including breath and depth of the skill.  You should also mention the variety of skills you have apart from this specialized skill.  This paragraph should also feature your accomplishments and awards if any.  Conclude by describing your professional objective.

At America’s Job Exchange, we can help you write your resume and cover letter professionally and give you that peace of mind and edge!

Best Wishes!

 

One thought on “Your personal marketing tool- your resume!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s