Many employers are finding success with an often overlooked talent pool — candidates with disabilities. Forward-looking employers are developing proactive sourcing plans to create a recruiting pipeline that includes candidates with disabilities.
Many businesses that employ individuals with disabilities report reduced employee turnover, increased employee loyalty, and increased morale and productivity of other employees. According to Maryland.gov “Strong human capital strategies, which include recruiting, hiring, and retaining employees with disabilities, are pivotal to maintaining competitive advantage.”
When leveraging the strengths of a person with disabilities, you can increase your hiring pool, keep valuable and trained employees, and earn tax advantages. Job accommodations play a vital role in facilitating employment and ensuring successful employment for individuals with disabilities. Tax incentives can provide an added benefit for employers by offsetting costs associated with accommodating an employee or making their businesses accessible. According to Business Resource Network, these benefits include:
- Work Opportunity Tax Credit – up to $2,400 per year.
- Small Business Tax Credit – up to $5,000.
- Tax Deduction to Remove Architectural and Transportation Barriers to People with Disabilities and Elderly Individuals – up to $15,000 per year.
Nearly 30% of the 70 million American families have at least one family member with a disability. The disability market, which includes customers with disabilities and their extended networks (family members, friends, colleagues, support service providers, etc.), represents a trillion dollar market segment. Like other market segments, they purchase products and services from companies that best understand and meet their needs. Therefore, they are more likely to support businesses that recruit and support candidates with disabilities. In fact a poll by the University of Massachusetts found that 87% of Americans surveyed say they prefer to buy from businesses that hire people with disabilities.
According to Inclusions-Solutions, of people with disabilities:
73% are heads of households
48% are principal shoppers
58% own their own homes
Diversity is a market-based issue with real financial advantages. People with disabilities are widely distributed across race, ethnicity, gender, socioeconomic levels, sexual orientation and age. What makes this community unique is it represents the largest minority market segment and accounts for approximately $1 trillion in discretionary spending.
Disability adds another dimension to employer diversity and inclusion efforts, contributing to the development of unique and creative business solutions. Employees with disabilities are important team members in designing and developing new products and services with market viability. Through their experiences, perspectives, and needs, employees with disabilities bring innovative ideas to design new products and to identify new market opportunities for existing products and services.
Customers and employees support businesses that improve the quality of life of workers, their families, the community and society. Demonstrate your corporate social responsibility by employing people with disabilities, including youth, maturing workers, and disabled veterans.
Please visit www.americasjobexchange.com to learn more about diversity recruitment solutions.